How to Set Up Your Saved CTAs

Your calls to action are how every piece of content tells people what to do next. Click here. Join this. Try that. The Saved CTAs tab inside your Brand Guide is where you store the exact wording for every CTA you use — so MVA can pull them into every email, social post, blog, and chat response without you typing them out every time. This article walks you through what each CTA type does, how they work together as a funnel, and how to set them up properly so MVA never guesses.

What Saved CTAs Are

A call to action — CTA — is the single line that tells your reader what to do next. "Join my free community." "Start your free trial." "Watch the replay."

Saved CTAs are CTAs you have written once and stored inside your Brand Guide. Once they are saved, MVA uses them automatically every time it generates content for you. You stop having to type your CTA into every email, every post, every blog. The brain remembers.

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The Three Types of CTAs

MVA has three types of CTAs you can save. Each one has a specific job.

Main Offer

This is your paid offer — the place where someone goes from a free community member to a paying customer. Whatever your flagship offer is, that is your Main Offer CTA. It is the conversion point of your whole business.

Example destination: the page that sells your SaaS, your course, your coaching program, or your service.

Free Community

This is your free community CTA — the doorway people come through before they buy. Every social media post, every email to a cold lead, every public-facing piece of content uses this CTA to drive traffic to your free community.

Example destination: the signup page for your free community.

Other

Anything that does not fit Main Offer or Free Community. Use this for situational CTAs like:

• Your platform affiliate link (if you are promoting the platform as an affiliate)
• A podcast guest's special offer link
• A partner's signup page
• A one-off promotion or event link

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The Funnel: How These CTAs Work Together

This is the part most people miss. The three CTA types are not random — they are a funnel.

1. You post on social media. The CTA on your social post is your Free Community CTA. You announce a training, you tell people to click the link, they land in your free community.
2. Inside your free community, they watch the training, get value, and feel the difference you make.
3. Then they see your Main Offer CTA — either inside the training, in a community post, or in a follow-up email. That is where the free member upgrades to paying customer.
4. Other CTAs sit alongside as situational tools — affiliate links, guest offers, partner promotions. They do not move people through your main funnel, but they earn income or build relationships on the side.

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Where to Find Saved CTAs

1. Open your Brand Guide inside MVA.
2. Click the Saved CTAs tab at the top.

You will see your existing CTAs listed (if you have any), each one tagged with its type (Main Offer, Free Community, or Other), and any defaults marked with a star.

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How to Create a New CTA

1. On the Saved CTAs tab, click + Add CTA.
2. A "Create a New Call to Action" window opens.
3. Fill in the fields:
   • CTA Type: Pick Main Offer, Free Community, or Other from the dropdown.
   • Your CTA Phrase: Write the compelling action phrase (no URL — just the words). Example: "Get instant access to live coaching 4 days a week."
   • Destination URL: Paste the link the CTA should send people to.
   • Set as default for [CTA Type]: Check this if you want this CTA to be the default one MVA uses for that type.
4. Click Save CTA.

The CTA now lives in your Saved CTAs list and MVA can pull from it any time it generates content.

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Writing CTAs That Actually Convert

A good CTA tells people exactly what they will get and how to get it. Use this formula:

Examples for a Main Offer CTA:

• Start your 30-day free trial of the platform
• Discover the Vision Blueprint for Solopreneurs
• Get instant access to the Marketing Automation Masterclass

Examples for a Free Community CTA:

• Join my free community for live coaching 4 days a week
• Watch the replay inside my free community
• Get instant access to my free training community

Examples for an Other CTA:

• Start your 30-day platform trial through my link
• Grab the special offer my podcast guest set up just for you
• Get my book on Amazon

Good action verbs to start with: Start, Discover, Get, Join, Grab, Unlock, Claim, Watch, Find, Try.

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Why Defaults Matter

You can have multiple CTAs of the same type — for example, three different Main Offer CTAs for different campaigns. But MVA needs to know which one to use by default whenever it generates content.

That is what the Set as default checkbox does.

The rules:

• Main Offer: Default is required. Set one.
• Free Community: Default is required. Set one.
• Other: Default is optional. Other CTAs are situational and you usually pick them manually for specific posts or campaigns.

You can change a default any time. Just star a different CTA of that type and the new one takes over.

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Managing Your Saved CTAs

Inside the Saved CTAs tab, you can:

• Star a CTA to mark it as the default for its type
• Click the pencil icon to edit the phrase, URL, or type
• Use the checkboxes to select multiple CTAs for bulk actions
• Click Select all to select every CTA in the list at once
• Click + Add CTA any time to add another one

Keep your list clean. CTAs you no longer use just clutter the brain — delete them or update them when your offers change.

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Frequently Asked Questions

Do I have to fill out all three CTA types?

You need Main Offer and Free Community at minimum, both with defaults set. Other is optional — only add it if you have situational CTAs to manage (like an affiliate link or a podcast guest offer).

Can I have more than one Main Offer CTA?

Yes. You can have as many CTAs of any type as you want. The one you star as the default is the one MVA uses automatically. The others sit in your list ready to be used manually when you want to point at a different offer for a specific piece of content.

What happens if I do not set a default?

MVA will not know which CTA to use when it generates content of that type. Expect blank CTAs, generic placeholders, or content that points to the wrong place. Set your defaults. It takes one click.

Should my CTA phrase include the URL?

No. The phrase is the action language only ("Join my free community for live coaching 4 days a week"). The URL goes in the separate Destination URL field. MVA links them together when it generates content.

Can I edit a CTA after I save it?

Yes. Click the pencil icon next to the CTA in your Saved CTAs list. Update the phrase, URL, type, or default status, and save. Any future content MVA generates uses the updated version.

What is a good URL for my Main Offer?

The page where someone can buy or sign up for your paid offer — your sales page, your checkout page, or your main signup. Whatever URL closes the sale.

What is a good URL for my Free Community?

The signup or join page for your free community. Anywhere a stranger can click and become a member with no friction.

Can I switch which CTA is the default later?

Yes. Star a different CTA of that type and the star automatically moves. The new starred one becomes the default and the old one stays in your list but is no longer the default.

What does the "Other" type actually do?

Nothing automatic — that is the point. Other CTAs sit in your library for you to pick manually when MVA generates a specific piece of content where you want a one-off CTA (an affiliate link, a guest's offer, a partner page, etc.). They do not show up automatically the way Main Offer and Free Community do.

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