How to Build Your Service Plans

Service Plans is where you build your value ladder inside the brain. Every business needs more than one offer. A free lead magnet to bring people in. A low-ticket plan to break even on ad spend. A mid-ticket option for people who want help. And a high-ticket option for people who want it all done for them. This article walks you through what each plan type is, why your business needs all four, and how to build them inside the brain using the AI Plan Builder or by editing them yourself. Quick note: Everything below happens inside My Vision Assistant. My Vision Agency is the white label brand of HighLevel, so whether you use your own HighLevel account or an MVA-branded one through us, the steps work the exact same way.

Why Your Business Needs a Value Ladder

Most solopreneurs build their business around one offer. One price. One package. And then they wonder why their growth is slow, their ad spend feels like a money pit, and their client conversations feel awkward.

The fix is a value ladder — a clear set of offers at different price points that meet people exactly where they are.

When you have a real value ladder, three things change:

• Your ad spend pays for itself. Low-ticket offers cover the cost of acquiring leads, so every higher-ticket sale is pure profit.
• Client consultations become easier. Instead of guessing how to price each new prospect, you listen to their problems and goals and place them in a bucket — DIY, Done-With-You, or Done-For-You.
• Your brain knows what to sell. Every piece of content MVA generates can reference the right plan for the right reader.

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The Four Plan Types

MVA structures your value ladder around four plans. Each one has a specific job.

1. Lead Magnet (Free Offer)

Your free entry point. Attracts leads and builds trust before asking for money. The whole purpose is to get people inside your world so they can see what you really do.

The setup we teach: use your free community plus your live training as your lead magnet. Members watch the training, get value, and start to trust you — all before you ask them for a dollar.

2. DIY Plan

The self-service tier. Tools and resources for clients who want to do it themselves. Usually a low-ticket offer in the $7 to $47 range.

What the DIY plan is really for: breaking even on ad spend. No one is getting rich on a $27 plan. That is not the point. The DIY plan is the entry-level offer that pays back the cost of getting a lead in the door — so every higher-ticket sale after that is pure profit.

3. Done-With-You Plan

The collaborative tier. You work alongside the client with coaching, guidance, and support. They still do most of the work — but they are not alone. Mid-ticket pricing, usually monthly or recurring.

Who picks this: people who want help but also want to learn. They want a coach in their corner, not someone doing everything for them.

4. Done-For-You Plan

The premium tier. Full-service delivery where you handle everything for the client. Highest-ticket option. Usually a one-time fee or a project-based price.

Who picks this: people who value speed and expert execution over learning. They want it built and delivered, not taught.

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How a Value Ladder Helps in Client Consultations

Here is the part most people miss. Your value ladder is not just for marketing — it is your secret weapon in sales conversations.

When you sit down with a prospect, every client falls into one of three buckets:

• DIY clients — they have time, they want to learn, they want low cost. Sell them the DIY plan.
• Done-With-You clients — they have some experience but want a guide. Sell them the Done-With-You plan.
• Done-For-You clients — they have budget and want it handled. Sell them the Done-For-You plan.

If you have your value ladder built ahead of time, you stop guessing in client conversations. You listen to their problems and their goals, and you put them in a bucket. The right offer is already ready. The right price is already set. You are not improvising — you are guiding.

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Where to Find Service Plans

1. Open your Brand Guide inside MVA.
2. Click the Service Plans tab at the top.

You will see your current four plans displayed side by side (or empty if you have not built them yet). At the top right, there are two buttons: AI Plan Builder and Edit Plans.

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Two Ways to Build Your Plans

Option 1: AI Plan Builder (Recommended for First-Timers)

If you have never built a value ladder before, or you want help fleshing out your offers, this is the easiest path. The AI Plan Builder opens a Vision Assistant chat that walks you through your plans step by step.

1. Click AI Plan Builder.
2. The Vision Assistant chat opens.
3. Answer the questions the assistant asks. It will help you think through what each plan should include, who it is for, and how to price it.
4. When the assistant finishes, your four plans get filled in automatically.
5. You can review and edit them after.

This is great for first-timers because the assistant prompts you to think about things you might miss — who the ideal client is, what level of support to offer, what price will actually convert.

Option 2: Edit Plans (For Existing Offers)

If you already have your offers figured out, just type them in directly.

1. Click Edit Plans.
2. Fill in the six fields for each plan (see below).
3. Click Save at the top of the page when you are done.

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The Six Fields Per Plan

Every plan has the same six fields. Fill them in completely so the brain has everything it needs to reference your offers in content.

1. Plan Name — the name of the plan (e.g., Free, Starter, Solopreneur, Launch).
2. Price — the price of the plan (e.g., Free, $27/mo, $147/mo, $3,500 one-time).
3. Description — a paragraph that explains what the plan is and what the buyer gets. Write this like you are pitching it to your ideal client.
4. What's Included — a bullet list of the actual deliverables, features, or benefits. Be specific.
5. Ideal For — a description of the kind of client this plan is for. Helps you (and the brain) understand who to sell it to.
6. Support Level — what kind of support the buyer gets. Community access only? Group coaching? 1-on-1? Email support? Be honest — buyers can tell.

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How MVA Uses Your Service Plans

Once your plans are saved, the brain references them every time it creates content. You can:

• Ask the Vision Assistant directly: "Create a post to promote my DIY plan." It already knows what your DIY plan is. The post writes itself.
• Generate emails that reference the right plan: when you write to a free member, MVA can mention the next step up the ladder.
• Build sales pages, social posts, and blog content that pull plan details directly from your Service Plans — no copy-pasting your pricing into every piece of content.
• Get smarter content recommendations: when MVA suggests content ideas, those ideas reference the plans you sell.

One source of truth. Update your plan once, and every future piece of content reflects the change.

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Tips for Building a Value Ladder That Actually Sells

1. Make each step a real upgrade. The jump from DIY to Done-With-You should feel like a meaningful change in what the buyer gets. Same from Done-With-You to Done-For-You.
2. Price for the buyer, not for yourself. DIY should be cheap enough that a fence-sitter will say yes. Done-For-You should be priced for someone who values speed and outcome.
3. Be specific in What's Included. "Coaching" is vague. "Live group coaching 4 days a week" is specific. Specific sells.
4. Match Ideal For to real people. Think of three real clients or prospects. One should fit DIY perfectly. One should fit Done-With-You. One should fit Done-For-You. If your ladder cannot place them, refine it.
5. Update over time. As your business grows, your offers will evolve. Come back, edit, save. The brain catches up automatically.

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Frequently Asked Questions

Do I have to fill out all four plans?

You should. The full value ladder is what makes the whole system work. If you only have one or two plans, the brain has less to reference and your business has fewer paths for prospects to take. Fill them all out — even if a plan is "coming soon," put a placeholder.

What if I do not have a Done-For-You plan?

Build one. Even if you do not actively sell it yet, having it available means you have somewhere to send the prospect who has the budget and wants it handled. Without a Done-For-You option, you lose those clients to someone who has one.

How do I price my DIY plan?

Usually $7 to $47. The goal is not profit — it is breaking even on ad spend. Set it low enough that an interested prospect says yes without thinking too hard.

What if my business does not really fit this Lead Magnet / DIY / DWY / DFY model?

Most service businesses do, but if yours genuinely does not, the four-plan structure still works as a value ladder framework. Use the field names loosely — the brain just needs four tiers of offers, from free to premium.

Can I edit my plans later?

Yes. Open the Service Plans tab any time, click Edit Plans, make your changes, and save. Every future piece of content uses your updated plans.

Will updating a plan change content I already generated?

No. Service Plans updates only affect content generated after the change. Anything already created stays as it was when MVA wrote it.

Should I use the AI Plan Builder if I already have my plans figured out?

You can, but Edit Plans is faster if you already know exactly what you want. The AI Plan Builder is most useful when you are stuck or want to think through your value ladder out loud.

How does the brain know which plan to mention in a specific piece of content?

That depends on what you ask MVA to write. If you say "promote my DIY plan," it uses your DIY plan. If you say "write an email to my paid members about my new offer," it can reference whichever plan they are not in yet. The more context you give MVA, the better it picks.

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